How can marketing dashboards provide a comprehensive view of IMC performance? How can the long-term impact of IMC on brand equity and customer lifetime value be assessed?

This study uses 12 versions of an informational TV program to investigate whether too much product placement in the presence of IMC elements has a negative ... This research offers a model for understanding knowledge transfer using computer-mediated communication. Previous. Back to Top. Next. Our experienced management communication team focuses on informational ... Corporate Communication and Integrated Marketing Communication: Audience beyond ... ... research objectives. Today, consumers use many sources of information, and the value of the integrated marketing communication has grown considerably. Uses case studies of local and national brands to explore strategic concepts unique to integrated marketing communication. COMM 481. Cooperative Education (1-3) ... Program Information. Degree. B.S. in Integrated Mktg. Communications. Emphases. N/A. Required Credit Hours. 124. Program Type. Major. Program Location. Oxford. Integrated Marketing Communication. Integrated Marketing Communication (IMC) unites advertising and public relations with the breadth of the marketing ... Integrated marketing communications refers to the coordination of promotional efforts to ensure maximum informational and persuasive impact on customers. Sep 16, 2024 ... Advertising and other marketing communication means are essential tools for conveying information between businesses and consumers. They ... This can range from an individual marketer running a one-off communications campaign, or an organization wide push of information to increase brand awareness.