Historical Context

Integrated Marketing Communication. Integrated Marketing Communication (IMC) unites advertising and public relations with the breadth of the marketing ... Advertising appeals can take many forms, but they tend to fall into one of two categories: informational appeal and emotional appeal. The informational appeal ... Discover NYU SPS: Graduate Admissions Information Sessions. Join an online session to learn more about our graduate degree programs, including the MS in ... With the rise of IMC, creation and dissemination of marketing content no longer resides solely with marketing professionals. Information technologies enable ... Deciding between emotional appeals or informational appeals. Professor Wolters · 6:01 · Types of Advertising: Informative, Reminder, & Persuasive. Professor ... integrated marketing communication (IMC). A strategic marketing methodology ... Informational keyword ↑Initiate (DMI) principle ↑InMail ↑Innovator ... Consider your target audience and how they like to receive information, gather facts, and perform research on the problem they are trying to solve. From there, ... Uses case studies of local and national brands to explore strategic concepts unique to integrated marketing communication. COMM 481. Cooperative Education (1-3) ... In terms of IMC and audience, Leng Yefu and Zhang Yaping. (2003) explored the management of television in the context of information surplus and attention ... Integration is the key to success. This introductory course aims to equip you with the principles and best practices of Integrated. Marketing Communication (IMC) ...