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A care + community partner. We believe that being invested and engaged to advance equity + dignity is A Great Idea. Learn more here. Dec 8, 2022 ... Creative agency practices have been remarkably resistant to change. Back then, most advertising was considered ineffective at changing the ... Media training and digital relationship management for a sixty second pace of life. If your p.r. or marketing reps talk of a "24-hour-news cycle," fire them. BK used this ingenious geo-targeted campaign idea to attract fast-food lovers and generate HUGE word of mouth – all while spending a minimum amount of marketing ... “A big idea is an idea that is instantly comprehended as important, exciting, and beneficial. It also leads to an inevitable conclusion, a conclusion that makes ... Jan 21, 2016 ... Today, many brands and businesses are looking for big ideas to focus and direct content marketing. But what makes an idea big and how can ... What's the Big Idea? Marketing Podcast. Tune in to our integrated marketing podcast to dig into today's boldest trends, brightest work, and biggest ideas. ... In ... A hyped up exaggerated promise screaming louder or attempting to scream louder than your competitors, or an idea that resonates on an emotional and intellectual ... A brilliant big idea and excellent execution are essential, but a creative strategy based on the right audience insights is equally important. Without that ... The brains behind some of marketing's biggest ideas share tips on how to grow your own and get them heard. ... In the immortal words of David Ogilvy, “You will ...