What action do we want consumers to take?

Nov 21, 2022 ... The concept acts like a creative, strategic umbrella, under which all the tactical applications sit. Whether they are press ads, videos, social ... Media training and digital relationship management for a sixty second pace of life. If your p.r. or marketing reps talk of a "24-hour-news cycle," fire them. Mar 24, 2016 ... George Lois helped to create the campaigns behind them both, as well as decade's worth of historic covers for Esquire magazine. Apr 1, 2024 ... Lois is a regular guest lecturer in the Ad PR program's advertising classes. Students can learn from one of advertising's “greats” about the ... May 8, 2022 ... An idea is intellectually interesting when it “piques curiosity, gives a feeling of discovery, and makes it feel like you've stumbled on something newsworthy.” The book is mostly a series of ad biz reminiscences, in which Lois talks about what a crazy, clever fellow he is. As a historical overview of 50s, 60s and 70s ... A collection of newspaper ads for Big Idea releases ... VeggieTales. Nov 27, 2023 ... A Big Idea is a core concept, message, or statement used to communicate a unique selling proposition memorably and with maximum impact. Jan 21, 2016 ... Today, many brands and businesses are looking for big ideas to focus and direct content marketing. But what makes an idea big and how can ... We should see that big ideas don't need big space. That a big idea isn't always so big. But that we need more small, smart ideas.