How does our product/service resolve the conflict?

Feb 13, 2019 ... The best way to sell your idea thus is to start a company, build prototypes and intellectual property around the product in the name of the ... This is just as true in sales copy. One message, well developed, just has more impact than ads — short or long — that are overloaded with competing ideas. Don't ... Jan 7, 2020 ... Element Three is an Indiana marketing consultancy that works with culture-conscious leaders to transform their brands and generate demand in ... Nov 11, 2021 ... In this post, we're going to look at some of the key steps in the development of a big idea to help provide some structured thinking around the process. We should see that big ideas don't need big space. That a big idea isn't always so big. But that we need more small, smart ideas. Jan 10, 2024 ... And this was all down to the Big Idea, the core concept that anchors an entire advertising campaign, guiding its messaging and strategic ... The brains behind some of marketing's biggest ideas share tips on how to grow your own and get them heard. ... In the immortal words of David Ogilvy, “You will ... Nov 27, 2023 ... A Big Idea is a core concept, message, or statement used to communicate a unique selling proposition memorably and with maximum impact. Jan 22, 2025 ... The power of a big idea connects, resonates and inspires. That idea needs champions—people willing to go to bat for an idea that can transcend ... Jan 26, 2024 ... “The 1960s through the late 1980s have been characterized as the “Golden Age of Advertising.” It was a time of big ideas, three-martini lunches, ...