How do we evaluate the reach, frequency, and cost-effectiveness of different media options?

What's the Big Idea in advertising? The Big Idea in marketing and advertising, according to Wikipedia, is a term used to symbolise the basis of a great project. A hyped up exaggerated promise screaming louder or attempting to scream louder than your competitors, or an idea that resonates on an emotional and intellectual ... Jul 19, 2015 ... I recently picked up a charming book called Damn Good Advice (for people with talent!) by advertising legend George Lois. Advertise on The Big Idea · With an impressive monthly user base of over 34,000, your message will seamlessly reach a vast audience of eager and engaged ... Dec 19, 2019 ... What's the Big Idea? ... Big Ideas do more than just sell a product; they elicit awe and wonder, create spaces where people can escape to and ... Sep 28, 2022 ... The “big idea” in 2020s marketing is community—reaching consumers in ... In the golden age of advertising, brands gained presence ... Oct 17, 2017 ... The “Big Idea” is to talk to consumers athlete to athlete. (Big ideas are embodied or expressed by the tagline, for instance Nike's “Just Do It” ... Jan 9, 2024 ... Is it just me, or is advertising getting weirder? These days, with TikTok dominating the social media landscape, it seems like big ideas are ... Sep 25, 2019 ... The best way to truly get under the skin of this whole “insight, idea, execution” thing is to interrogate some ads. Find great ads (big and ... Jan 10, 2024 ... And this was all down to the Big Idea, the core concept that anchors an entire advertising campaign, guiding its messaging and strategic ...