How can we be more authentic in our messaging?

Apr 15, 2025 ... Share case studies. Point them to past webinars and guides. Show them testimonial videos and connect them to previous customers. Yes, it can be ... We're getting closer to the part where we sit down and start writing copy (the least important factor in creating a great direct response ad or sales letter)... I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at ... The missing secret of failed campaigns. It's true. Remove the BIG IDEA behind the world's highest grossing marketing campaigns, and then ask yourself this… Jan 21, 2016 ... Today, many brands and businesses are looking for big ideas to focus and direct content marketing. But what makes an idea big and how can ... Oct 20, 2014 ... Entrepreneurs and established companies alike continually search for the next "big idea" to turbo-charge their marketing. But what makes an idea ... The Big Idea Gator Business Plan Competition was created to help students grow their business ideas. It is a four month competition in the spring where ... Nov 27, 2023 ... A Big Idea is a core concept, message, or statement used to communicate a unique selling proposition memorably and with maximum impact. Visit us: Door 3 VT Marketing, Malaspina St., Bacolod City Inquiries: (0917) 707 5022 or 034 467 0038 [email protected] www.bigideasadvertising.com # ... BK used this ingenious geo-targeted campaign idea to attract fast-food lovers and generate HUGE word of mouth – all while spending a minimum amount of marketing ...