How can we communicate the results of our advertising campaigns to stakeholders?

Oct 12, 2017 ... I'm new to copywriting/advertising and currently enrolled at portfolio school. I just wanted a clarification on ideas. First you figure out the “problem”, then ... This is the best agency I've worked for. The CEO and staff really care about the employees (both their professional and personal growth). The people who have ... Oct 21, 2024 ... The big idea is an organising principle that allows a brand to show up in culture consistently, while flexing enough to accommodate cultural and ... May 24, 2023 ... MARKETING STRATEGY AND CONTENT WRITING FOR SUCCESS. Big Ideas Writing is a content-focused marketing strategy and consulting firm for companies ... This is just as true in sales copy. One message, well developed, just has more impact than ads — short or long — that are overloaded with competing ideas. Don't ... “A big idea is an idea that is instantly comprehended as important, exciting, and beneficial. It also leads to an inevitable conclusion, a conclusion that makes ... Apr 27, 2023 ... While ideas are the results of a thought, concepts are the holy grail of the creative world. They're the reason ad agencies burn the midnight oil. Nov 21, 2022 ... The concept acts like a creative, strategic umbrella, under which all the tactical applications sit. Whether they are press ads, videos, social ... May 8, 2022 ... An idea is intellectually interesting when it “piques curiosity, gives a feeling of discovery, and makes it feel like you've stumbled on something newsworthy.” BK used this ingenious geo-targeted campaign idea to attract fast-food lovers and generate HUGE word of mouth – all while spending a minimum amount of marketing ...