What is the big idea that will set us apart from the competition and resonate deeply with our target audience?

In its most basic form, a creative concept is an “overarching” big idea. It's the story behind the message presented in an ad. The goal of a creative concept is ... Big Ideas, big conversations. Start classroom discussions about brain ... These cookies may be set through our site by our advertising partners. They ... The missing secret of failed campaigns. It's true. Remove the BIG IDEA behind the world's highest grossing marketing campaigns, and then ask yourself this… We're getting closer to the part where we sit down and start writing copy (the least important factor in creating a great direct response ad or sales letter)... For a marketing agency like Walker Sands, an agency that takes great pride in our creativity, the success of our ideas is very relevant. But in reality, getting ... Apr 12, 2022 ... Big ideas are platforms upon which multiple campaigns can be built. This ensures the idea remains relevant. The familiar is kept fresh. The same ... Oct 25, 2022 ... A Brand Platform is a marketing idea created to describe the distinctive features of a brand both ideologically and visually. Jul 6, 2022 ... In this article, we'll define big ideas and iterations, explain why they're important, and show you how to leverage both for your social media advertising. Nov 27, 2023 ... A Big Idea is a core concept, message, or statement used to communicate a unique selling proposition memorably and with maximum impact. Dec 8, 2022 ... Creative agency practices have been remarkably resistant to change. Back then, most advertising was considered ineffective at changing the ...