What are some key books and resources on social marketing?

Social marketing is the use of strategic marketing practices to influence social behaviors and benefit the target audience rather than the marketer. This ... A Step-by-Step Guide and Workbook. This hands-on workbook will help walk you through the process of creating an effective social marketing campaign. Each step ... This course explores ways in which studying the masters of previous 'social' media technologies—the Shakespeares, Whitmans, and Eliots of the world ... Course Title: Social Marketing. Course Number: HBSP 0655. Course Location: School of Public Health, 683 Hoes Lane West, Piscataway. Room 3A/3B. A second problem in early discussions of social market- ing was confusion over whether its practice was limited to public and nonprofit marketers. It can be ... While advocates of social marketing stress its ability to change problematic drinking behavior [18], others point to studies showing little or even adverse ... Welcome Change Agents! The Social Marketing Association of North America (SMANA) is for YouWe are a membership organization serving the professional needs ... Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society (Kotler and ... Learn about the concept of changing people's behavior, the basis of social marketing as a whole, and why it can be of use to your organization. WHAT I DO: Assisting entrepreneurs and their businesses with their content marketing and… · Experience: Social Marketing Solutions · Education: Regis ...