How can businesses empower their CSMs to build strong relationships and ensure customer value?

Journal of Life Economics | Cilt: 9 Sayı: 1. Jul 31, 2017 ... Findings: The results show that there are significant differences in the effects of customer drivers on customer loyalty via trust and ... Oct 12, 2023 ... Keywords: Customer Engagement, Customer Equity, International Dynamic Marketing Capabilities, Omnichannel Marketing, Positive WOM ... Jan 30, 2015 ... "Handbook of Research on Customer Equity in Marketing" published on 30 Jan 2015 by Edward Elgar Publishing. Mar 11, 2016 ... Because price is one component of VE, this theory implies that customers who are exposed to more advertising become less sensitive to perceived ... ... customer equity management. The literature review of this paper introduces the theories of cultural differences and customer equity driving factors ... A strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. ... customer equity framework to understand the linkages between what the firm does (customer equity drivers: value equity, brand equity, and relationship equity) ... Customer equity is the total combined value of all the relationships that a customer has with a company. It encompasses all aspects of the customer experience. lifetime value. Finally, we compare the current article with a recent book on customer equity (Rust, Zeithaml, and Lemon 2000).