How can a decline in customer equity impact a business?

Gain insight into a topic and learn the fundamentals. Intermediate level. Some related experience required. 9 hours to complete. 3 weeks at 3 hours a week. Customer equity is the lifetime value of all customers and brand equity is the strength and the value of the brand that decides its worth. The criterion we propose for determining the optimal balance is the company's customer equity. The balance is optimal when customer equity is at its maximum ... Dec 31, 2012 ... ... customer equity. Since the inertia segment is comprised of loyal customers, an examination of brand equity and its role in customer loyalty ... Jan 30, 2015 ... "Handbook of Research on Customer Equity in Marketing" published on 30 Jan 2015 by Edward Elgar Publishing. Nov 20, 2020 ... The main purpose of this paper is to calculate CE of a mobile payments aggregator generated from a specific retailer from the perspective of technology ... customer equity orientation. H1b: Employees' customer equity oriented attitude promotes their customer equity orient- ed behaviour. 3. 3.1. Hadwich/Munk ... Mar 22, 2007 ... Customer Equity can help management allocate marketing spending for long-term profitability, understand the connection between budgets, metrics and financial ... What is a Customer Equity Strategy? A marketing strategy formed to improve the customer equity of a business is known as a customer equity marketing strategy. Jan 16, 2025 ... This research contributes to the field of customer equity by examining how important the strategy drivers of consumption and customer data ...