How does a strong customer base influence the valuation and attractiveness of a business?

Feb 29, 2024 ... Customer equity theory means the total value of a firm's customers. It is the sum of the lifetime values of all its individual customers. It ... Customer equity is the lifetime value of all customers and brand equity is the strength and the value of the brand that decides its worth. The study shows: (1) motivation to use social network services (SNS) and celebrity source credibility positively affect parasocial relationships. CUSTOMER EQUITY MANAGEMENT IN A PROFESSIONAL PLAYER'S AGENCY: HOW MUCH IS WORTH MY CURRENT PLAYER'S BASE? KEYWORDS: Basketball, Management, Agent companies ... Jun 4, 2021 ... They identify three drives of customer equity: Value Equity, Brand Equity and Retention Equity. Yet conceptually these aren't well tied into the ... Mar 22, 2007 ... Customer Equity can help management allocate marketing spending for long-term profitability, understand the connection between budgets, metrics and financial ... Customer equity is the expected or projection of the total worth or what future revenues will be realized from a company's customer base. Customer equity is an important metric that enables brands to track consumers with different spending habits, engagement levels, and profit margins. It also ... Mar 11, 2016 ... Because price is one component of VE, this theory implies that customers who are exposed to more advertising become less sensitive to perceived ... Bayo'n, T.S., Gutsche, J., et al. (2002) Customer Equity Marketing Touching the Intangible. European Management Journal, 20, 213-222.