How can businesses use digital tools to visualize and analyze the customer journey?

Customer equity is the expected or projection of the total worth or what future revenues will be realized from a company's customer base. So the product of viral coefficient and LTV is the total cash flow provided by customers. The company spends a certain amount on customer acquisition and ... Customer Equity provides a unifying framework for measuring customer value - the potential profitability of each customer to the company - as a financial asset. The criterion we propose for determining the optimal balance is the company's customer equity. The balance is optimal when customer equity is at its maximum ... ... customer equity from a customer perspective. Analysing the significance of OC service convenience in the minds of customers can help companies decide how to ... A strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. Dec 29, 2022 ... ... customer equity and ETF option ADV contracts per day in a month.” The Exchange would amend Customer and Professional Rebate to Add Liquidity ... Journal of Life Economics | Cilt: 9 Sayı: 1. What is customer equity? Customer equity is the sum total estimated value of all of your customer relationships, usually calculated for a specific period of ... Bayo'n, T.S., Gutsche, J., et al. (2002) Customer Equity Marketing Touching the Intangible. European Management Journal, 20, 213-222.