How can businesses educate their customers to increase loyalty and equity?

customer equity, and interdisciplinary approaches of marketing, accounting, and finance. Lutz Horn is a doctoral student at the Retail Banking Competence ... ... customer delight, customer equity, and brand trust in contactless hospitality services. A theoretical model is proposed to investigate the antecedents and ... Customer equity is the total combined value of all the relationships that a customer has with a company. It encompasses all aspects of the customer experience. Bayo'n, T.S., Gutsche, J., et al. (2002) Customer Equity Marketing Touching the Intangible. European Management Journal, 20, 213-222. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric. Oct 24, 2019 ... Both are linked by a strong focus on customer loyalty, and the value of having a dedicated customer base in determining the overall worth of a ... Customer equity is the sum of all customer lifetime values for a firm. In other words, we calculate each customer's lifetime value and we total all of these ... Customer equity is the expected or projection of the total worth or what future revenues will be realized from a company's customer base. Oct 26, 2022 ... Customer equity is the total of all customer lifetime values (CLVs) for your business, and its measurement can help you identify how efficient your business is. customer equity orientation. H1b: Employees' customer equity oriented attitude promotes their customer equity orient- ed behaviour. 3. 3.1. Hadwich/Munk ...