What are some leadership principles that have guided Apple's branding success? How does Apple communicate its vision and values to its employees?

Oct 12, 2017 ... Taglines can help define 'big ideas'. Taglines: “Make it memorable. Include a key benefit. It differentiates the brand. It imparts positive ... Apr 12, 2017 ... Swatch is using the slogan to market a wristwatch containing a contactless payment chip. Apple says the phrase unfairly references its Think ... Learn how to help customers discover your app and engage them through thoughtfully crafted metadata on your product page and in search results. Apr 12, 2017 ... Generally, slogans are a bit longer in length than taglines. For example, Apple's tagline is “Think Different,” while the slogan for the ... Nov 30, 2023 ... What is a slogan? A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign ... Mar 3, 2025 ... The same tagline from Apple's 2008 announcement for the original MacBook Air [contains quote post or other embedded content] Jun 22, 2023 ... 5. What is Apple's slogan? “Think Different.” Apple has one of the most famous slogans of the twenty-first century: "Think ... Sep 30, 2015 ... It's easy to dismiss Apple's tagline for its new iPhone 6s, “the only thing that's changed is everything,” as hyperbolic ad copy. But this ... Dec 5, 2018 ... The iconic Apple logo with the tagline 'Think Different', representing their commitment to innovation and creativity. Jul 23, 2021 ... The Apple Tagline History · “Byte into an Apple” (Late 1970s) · “Soon there will be 2 kinds of people. · “The Computer for the rest of us” (1984).