Has Apple ever made any branding mistakes? What can other tech companies learn from Apple's branding success?

"Think different" is an advertising slogan used from 1997 to 2002 by Apple. The campaign was created by the Los Angeles office of advertising agency ... Oct 12, 2010 ... Apple's "There's an app for that" slogan is now offiically trademarked. STORY HIGHLIGHTS. Apple receives trademark approval for slogan, "There's ... Jun 15, 2020 ... To attract returning consumers this fall, the company has updated SugarBee's branding, adopting a more reflective tagline and refreshing its ... Jun 8, 2022 ... Tech giant Apple lost to Swiss watchmaker Swatch on Wednesday in a court fight over its use of the “Think Different” slogan. Sep 5, 2024 ... In 2009, Apple launched an iPhone campaign with a shiny new slogan, “There's an app for that.” This slogan made its mark when it became a famous ... Sep 9, 2016 ... “This is 7” (這是7) sounds a bit like a nonsense in Chinese. The version in China changes the word order to make it less colloquial. Apr 12, 2017 ... Swatch is using the slogan to market a wristwatch containing a contactless payment chip. Apple says the phrase unfairly references its Think ... Aug 19, 2024 ... Set. Capture." tagline, which could be pointing at the new Capture Button. Apple to host its iPhone 16 launch event on September 10, but there ... Jul 26, 2019 ... To create the Apple store, Jobs applied Apple's tagline: think different and borrowed core lessons from hospitality. Jul 26, 2017 ... One of Apple's first slogans was “The Power to Be Your Best”. It's a powerful reminder to distill your message into what your product or ...