What is the future of agenda setting theory in a rapidly changing media landscape?

Jun 1, 2016 ... Abstract. Media theory helps the process of understanding the complex political communication environment. Agenda-setting research examines ... The media sets the public agenda, in the sense that they may not exactly tell you what to think, but they may tell you what to think about. Jan 18, 2018 ... One such theory that yields interesting insights into today's media environment is “agenda setting.” The term was born out of a study of the ... Cultivation theory, agenda-setting, and framing offer distinct perspectives on this process, each focusing on different aspects of media's impact on audiences. According to agenda-setting theory, media outlets wield considerable influence over public opinion (Althaus & Tewksbury, 2002; Golan, 2006; McCombs & Shaw,. Aug 31, 2021 ... The contingency of the mass media's political agenda setting power: Towards a preliminary theory. Journal of Communication, 56(1), 88–109. Agenda Setting Theory is defined as the concept where the mass media highlights certain elements, leading the public to perceive them as important. Nov 5, 2013 ... Exciting intellectual frontiers are open for exploration as agenda-setting theory moves beyond its 25th anniversary. Setting the Agenda describes the mass media's significant and sometimes controversial role in determining which topics are at the centre of public attention ... This study uses agenda-setting theory to show that the themes and tones that were salient in coverage of the Trump campaign transferred to the public as they ...