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Innovative IT investments increase firm value, while noninnovative investments do not. Furthermore, the market's reaction to announcements of innovative and ... Nov 14, 2023 ... ... creating marketing materials, and facilitating customer journeys while opening up new revenue streams. ... value creation. This is not surprising: ... Oct 15, 2020 ... ... informational solutions available via the company's API market.10 ... Business Value with Blockchain Technology,” MIS Quarterly Executive Vol. We add to this account an emphasis on the informational role that finance plays, specifically in facilitating innovation through the integration of information ... Aug 27, 2021 ... Drug companies can use treatment data for drug research and development and precision marketing. ... Value Co-creation via information and ... May 21, 2024 ... Companies' top reason for pursuing a sustainability strategy is the opportunity for value creation. The biggest hurdle? The high level of investment that's ... ... Management · Information Technology & Operations Management · Management Programs · Marketing ... create value for all stakeholders (forthcoming); Thams, Yannick; ... In a market with fewer imperfections and less information asymmetry, it is likely that customers will assume that the costs involved in creating high quality ... ABSTRACT: Information technologies (IT) have affected economic activities within and beyond the boundaries of the firm, changing the face of e‑commerce. This ... Apr 10, 2025 ... ... value creation and return on investment. Track record of presenting complex findings in a concise, informative manner. Strong problem solver ...