Stronger Organizational Culture How can marketing contribute to building and maintaining long-term customer relationships that drive value?

(2022). Augmented reality-delivered product information at the point of sale: When information controllability backfires. Journal of the Academy of Marketing ... With the aim of bridging the gap between well-established research on information technology (IT) value creation and the emergent study of business ... We also received the maximum score of 10 for "equity market evaluation" and "information disclosure. ... This also included candid discussions concerning ... Value networks rely on a mediating technology to link independent customers. “The business value system relationships between industry actors are not as ... This text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice. Jun 7, 2020 ... The challenge for smaller or less information-intensive organisations is the difficulty of downscaling industry frameworks in a way that makes ... ABSTRACT: Information technologies (IT) have affected economic activities within and beyond the boundaries of the firm, changing the face of e‑commerce. This ... Mar 29, 2022 ... Value-added content is defined as any unique, original, or exclusive content or information your audience cannot get anywhere else that provides true value to ... Oct 20, 2022 ... We focus on the digital solution supplier's perspective to analyse which information systems (IS) capabilities are essential for business-to-business (B2B) ... Strategy execution. IT/business alignment; Value creation; IT governance; Financial analysis. Financial forecasting; Marketing for IT; Leadership; Metaverse ...