Enhanced Analytics How does augmented reality (AR) and virtual reality (VR) contribute to value creation in marketing?

published cases on closed-loop supply show that information systems in all cases are an integral part of the value that is being created. We furthermore show ... Baylor BU Hankamer School of Business Undergraduate Marketing Programs and Course Information ... Focused on examining the value-creation aspects of marketing ... Unlocking Value in Portfolio Companies. Private equity managers' value creation capabilities fall into three broad categories. 01. Long-term Business ... ... value in different cybersecurity information sharing market scenarios can be measured. ... value creation and co-creation in the cybersecurity information ... The concept of strategic alignment between organizational policies for business and information systems (IS) has not been defined previously in ... In a virtual market, technology empowers all parties with knowl- edge; the potential is high to reduce any asymmetry of information between buyers and sellers. Meanwhile, environmental uncertainty negatively moderates both the impact of circular economy practices on business performance and the mediation of circular ... (2022). Augmented reality-delivered product information at the point of sale: When information controllability backfires. Journal of the Academy of Marketing ... Aug 25, 2021 ... 2 Other AI Technologies. While machine learning applications appear to be dominating the research interest in the Information Systems (IS) ... ity of their users, and that value creation in informational capitalism ... “Co-creation” and new marketing govern-mentality. Journal of Consumer ...