Community Engagement What are the potential pitfalls to avoid when trying to create value through marketing?

It has been accepted for inclusion in SAIS 2024 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please ... Nejat Amini Department of Business Management, Kish International Branch, Islamic Azad University, Kish Island, Iran. Farzad Asayesh * Department of Business ... Feb 28, 2021 ... With the diffusion of information technology (IT) in organizations came a new research field, with the first study on ITBV being published by ... ... information sharing to the management of supply chains and the creation of value. 2.1. Governance Mechanisms in Collaborative Supply Chains. 2.1.1. TCE ... Nov 14, 2023 ... ... creating marketing materials, and facilitating customer journeys while opening up new revenue streams. ... value creation. This is not surprising: ... With this in mind, any business owner really needs to hone in on creating informational content for their consumers, as this provides an intangible ROI that ... Baylor BU Hankamer School of Business Undergraduate Marketing Programs and Course Information ... Focused on examining the value-creation aspects of marketing ... This article explores the interplay between the platform business model and the creation and distribution of shared reputational value. ity of their users, and that value creation in informational capitalism ... “Co-creation” and new marketing govern-mentality. Journal of Consumer ... Mar 23, 2022 ... The concept of resource asymmetry as defined here is more inclusive than information asymmetry. In our view, information extends beyond market ...