Creating Synergistic Value How can marketers measure the long-term impact of their value creation efforts on brand equity?

Information Technology, in general, has been reported to enable business value creation above and beyond improving operational efficiency (Goldsmith, 1991 ... May 2, 2022 ... When executed right, the business can grow and potentially become more profitable which means it can be sold at a higher price than what it was ... ABSTRACT: Information technologies (IT) have affected economic activities within and beyond the boundaries of the firm, changing the face of e‑commerce. This ... "Creating or Destroying Long-Term Firm Value Through IT and Business Process ... Market Value of Information Technology and Business Process Outsourcing". It has been accepted for inclusion in SAIS 2024 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please ... Value networks rely on a mediating technology to link independent customers. “The business value system relationships between industry actors are not as ... Content marketing is a strategic marketing approach focused on creating and ... ” That's the difference between strategic content and informational spam sent by ... Oct 20, 2022 ... We focus on the digital solution supplier's perspective to analyse which information systems (IS) capabilities are essential for business-to-business (B2B) ... thinking, for a holistic view of value creation; business models, in terms of capturing, proposing and creating value; and information ... marketing, which ... This article explores the interplay between the platform business model and the creation and distribution of shared reputational value.