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Jul 16, 2024 ... The keyword intent behind informational search queries is to get more knowledge about a subject. Navigational – I want to go. Navigational ... You can view it as a middle ground between informational intent and transactional intent — which is covered in the next section. With these searches, people are ... Search intent boils down to four categories: informational, navigational, commercial, and transactional. Here's a deeper look at each search intent type. Jan 6, 2025 ... Informational Search Intent. Informational intent refers to searches where users want to learn more about a topic or find answers to their ... How marketers can use informational intent. Offering valuable information to your readers positions you as an expert in the field and raises your profile among ... Nov 6, 2023 ... Informational intent is when a user seeks knowledge, navigational intent is directed towards finding a specific website or page, commercial ... Mar 28, 2023 ... An informational search occurs when a user is looking to learn about a topic. For example, “how to tune up a mountain bike” or “where to go ... Aug 24, 2023 ... Informational intent occurs when people are looking for facts and knowledge online. They can do this at any point in their buying journey, but ... Nov 18, 2024 ... Informational intent. The top of our search intent funnel starts with informational queries. This is when a searcher is looking for more ... Informational intent is quick queries; the user is looking for a piece of information, a definition, or to learn how to do something. So how are these ...