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You can view it as a middle ground between informational intent and transactional intent — which is covered in the next section. With these searches, people are ... Nov 26, 2019 ... The informational intention refers to a search behavior whose goal is to find information concerning a particular topic to address a need of the ... Mar 23, 2023 ... Informational (or Educational). This one is very common. The user wants to find the answer to a question or look for information about a topic. Informational Intent. When users seek knowledge or answers to questions, they're exhibiting informational intent. Common specific searches might include: “What ... When I conduct a search that has an informational intent, I am looking for additional information about something. There are, actually, different types of ... Aug 24, 2023 ... Informational intent occurs when people are looking for facts and knowledge online. They can do this at any point in their buying journey, but ... Jun 7, 2019 ... Andrei says search intent can be broken down into three distinct types: Informational Searches; Transactional Searches; Navigational Searches. Jan 27, 2021 ... Every other article about search intent that you see in Google say that search intent is about 4 things: Informational searches; Navigational ... Feb 27, 2025 ... Key takeaway: Informational intent is usually the first stage in a user's journey, where they are looking to educate themselves before moving ... 1. Informational Search Intent: this is when a user is looking for information, such as definitions and explanations. The results for these search intents are ...