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May 6, 2024 ... Why is Search Intent Important? Types of Search Intent; Informational; Commercial; Navigational; Transactional; How to Determine Search Intent ... Nov 18, 2024 ... Informational intent. The top of our search intent funnel starts with informational queries. This is when a searcher is looking for more ... Informational intent simply refers to a searcher's goal when they conduct a search. For example, if someone searches for "how to make a cake", they likely have ... Jan 21, 2025 ... An informational article targeting a transactional keyword, for example, might drive traffic but will be less likely to convert. On the other ... Mar 7, 2025 ... Types Of Keyword Search Intent · 1. Informational Intent · 2. Navigational Intent · 3. Transactional Intent · 4. Commercial Intent. Dec 14, 2023 ... Initially, it identified three typologies: informational searches, transactional searches and navigational searches, to which over time has been ... Apr 14, 2025 ... Search Intent (also known as “User Intent”) is the purpose a person has when typing a query into a search engine. Common types of Search ... How marketers can use informational intent. Offering valuable information to your readers positions you as an expert in the field and raises your profile among ... Informational Search Intent. These queries are used when the searcher is looking for information or a solution. Informational searches are usually questions ... Jan 6, 2025 ... Informational Search Intent. Informational intent refers to searches where users want to learn more about a topic or find answers to their ...