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Mar 7, 2025 ... Types Of Keyword Search Intent · 1. Informational Intent · 2. Navigational Intent · 3. Transactional Intent · 4. Commercial Intent. You can view it as a middle ground between informational intent and transactional intent — which is covered in the next section. With these searches, people are ... Dec 14, 2023 ... Initially, it identified three typologies: informational searches, transactional searches and navigational searches, to which over time has been ... Informational intent is when someone is looking for information on a specific topic. For example, if someone searches for "how to start a blog," they are ... Informational searching: The intent of informational searching is to locate content concerning a particular topic in order to address an information need of the ... Nov 26, 2019 ... The informational intention refers to a search behavior whose goal is to find information concerning a particular topic to address a need of the ... Apr 24, 2024 ... Informational intent is when a user seeks information or answers to their questions. These queries typically start with words like "how," "what, ... Informational intent is exactly what it sounds like, users are searching purely for informational content about a topic. To carry on with our hot sauce idea, ... Jan 21, 2025 ... An informational article targeting a transactional keyword, for example, might drive traffic but will be less likely to convert. On the other ... When I conduct a search that has an informational intent, I am looking for additional information about something. There are, actually, different types of ...