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Search intent boils down to four categories: informational, navigational, commercial, and transactional. Here's a deeper look at each search intent type. Oct 13, 2020 ... Content that answers informational search intent includes how-tos, tutorials and FAQs. Examples of informational searches include: “What is ... Aug 29, 2019 ... Informational intent searches are easy to identify. They are usually made of modifiers such as “how”, “what”, “who”, “why”, “where”, “tips ... Mar 28, 2023 ... An informational search occurs when a user is looking to learn about a topic. For example, “how to tune up a mountain bike” or “where to go ... This is something that we notice very often in information queries. The way to identify whether a query has informational search intent is by taking a look at ... Jul 3, 2024 ... Users with informational search intent are looking for specific answers or information about a particular topic, such as “What is SEO?” In these ... Mar 21, 2025 ... Learn the key differences between navigational, transactional, and informational search intent and check how can you optimize your SEO ... Mar 17, 2023 ... 1Informational – seeking information or answers to certain questions. These keywords often contain phrases like “what is” or “how to”;. 2 ... 2 days ago ... New website - target keywords with informational search intent first? For a new website, most of the keywords on Ahrefs I find with KD < 30 ... Jul 23, 2024 ... It might be a desire to: reach a specific website (it's navigational intent),; get additional knowledge (it's informational intent),; do a ...