how to optimize for informational search intent

Oct 31, 2024 ... ... search intent, but they are more likely to show up for informational queries. You might wonder why the research by Rich Sanger and ... Mar 24, 2021 ... Informational Searches. This type of search intent makes up a massive portion of Internet activity. It's someone looking for more information, ... Search intent can be classified into four categories: informational, navigational, commercial, and transactional. Informational. Many searches on Google stem ... Informational: The intent to learn something. These users want to answer a specific question or solve a specific problem. Searches with this intent often ... Types of Search Intent · Informational - Someone looking to find general/high-level information · Commercial - Someone who is interested or knows what they want ... Feb 23, 2024 ... Informational searches represent a significant opportunity to capture attention early on in the buyers' journey. By providing valuable, ... Mar 7, 2025 ... Types Of Keyword Search Intent · 1. Informational Intent · 2. Navigational Intent · 3. Transactional Intent · 4. Commercial Intent. Feb 27, 2025 ... Key takeaway: Informational intent is usually the first stage in a user's journey, where they are looking to educate themselves before moving ... Aug 9, 2021 ... Informational searchers have a specific question they want to be answered. Like, “what is search intent all about and how can it help my SEO?” ... Jan 21, 2025 ... An informational article targeting a transactional keyword, for example, might drive traffic but will be less likely to convert. On the other ...