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Apr 14, 2025 ... Search Intent (also known as “User Intent”) is the purpose a person has when typing a query into a search engine. Common types of Search ... Sep 25, 2024 ... Focusing on over 11,000 queries across various intents—Informational, Navigational, Commercial, Transactional, and mixed—this research aims to ... Just what it sounds like, informational intent means the user is looking for information on a particular topic. An informational search may or may not be a ... How marketers can use informational intent. Offering valuable information to your readers positions you as an expert in the field and raises your profile among ... 1. Informational Intent. Informational intent involves users seeking knowledge or answers to specific questions. · 2. Navigational Intent. Navigational intent is ... You can view it as a middle ground between informational intent and transactional intent — which is covered in the next section. With these searches, people are ... Oct 13, 2020 ... Content that answers informational search intent includes how-tos, tutorials and FAQs. Examples of informational searches include: “What is ... Mar 21, 2025 ... Learn the key differences between navigational, transactional, and informational search intent and check how can you optimize your SEO ... Oct 18, 2022 ... Informational; Commercial; Transactional; Navigational. It's also clear that consumer needs are too nuanced to fully capture with that simple ... The informational search intent is displayed when an internet search user is looking for information. Traditionally, informational searches did not include ...