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When users turn to search engines with informational intent, they are driven by a hunger for information. This could be knowledge about weather forecasts, how- ... Sep 5, 2024 ... Informational search intent is the search intent of users in the awareness phase of the customer journey. At this stage, users are looking for ... Nov 19, 2024 ... People with informational intent have a specific question or want to know more about a topic. an example of an informational search for the term ... Aug 16, 2023 ... Informational intent occurs when users are looking to learn something new. These searches can easily be identified because they often include ... Apr 14, 2025 ... Search Intent (also known as “User Intent”) is the purpose a person has when typing a query into a search engine. Common types of Search ... The goal behind informational searches is to learn something new. These search queries could be in the form of a specific question (e.g., how long does it take ... You can view it as a middle ground between informational intent and transactional intent — which is covered in the next section. With these searches, people are ... Apr 3, 2024 ... Transactional intent. 1. Informational intent. Someone with informational search intent is in research mode. They're entering broad topics or a ... 1. Informational Intent. Informational intent involves users seeking knowledge or answers to specific questions. · 2. Navigational Intent. Navigational intent is ... May 20, 2024 ... Informational intent searches are driven by curiosity or a need for information. Searchers aren't usually looking to purchase when they enter ...