


Resolving issues efficiently and maintaining customer satisfaction How can you write copy that promotes mental health and well-being?
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- Tailoring the language, tone, and focus to the specific audience and industry regulations
- Anticipating common questions, providing clear and concise answers, using a helpful tone
- Appealing to style and trends, using aspirational language and imagery, highlighting quality and craftsmanship, clear calls to action for purchase or browsing
- Keeping it short and scannable, using clear calls to action, optimizing for smaller screens
- Being clear and concise, relevant to the audience, aligned with company goals, using the appropriate tone
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