Keeping it short and scannable, using clear calls to action, optimizing for smaller screens

I have written website copy, informational articles and blog posts for financial companies and mortgage companies both large and small. Dec 24, 2023 ... I own that book too, but my favorite “old school” copywriting book is the updated version of John Caples' Tested Advertising Methods. Timeless ... Sep 5, 2024 ... Unlike other forms of writing, which may be purely informational or entertaining, copywriting is strategic and purposeful. It's designed to ... Summary · Provide informative, unique page titles · Use headings to convey meaning and structure · Make link text meaningful · Write meaningful text alternatives ... In summary, here are 10 of our most popular copywriting courses · The Strategy of Content Marketing: University of California, Davis · Copywriting with ChatGPT: ... Jan 18, 2024 ... Technical writing is instructional and provides clear, easy-to-understand information about a specific product or service. It includes how-to ... Dec 9, 2020 ... Once you can answer those questions and have chosen one of the templates below, you can start writing. (Or you can feed the information and ... Nov 29, 2021 ... It's brief, and it focuses on sharing information with other people through social media posts. Social media copywriters can write informational ... ... copywriting lies in making complex information accessible and appealing to its readers. 10 Tech Copywriting Tips to Impress Clients & Boost Sales. 1 ... Mar 25, 2025 ... Copywriting is a varied and creative role that requires you to research, communicate and present written information clearly. Many copywriters ...