



What are the key metrics for measuring customer experience and their relationship to SOM? 290
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what is som in marketing Informational
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- How should a company adapt its market definition for SOM analysis as it expands its product lines or geographic reach? 339
- How do positive customer reviews contribute to attracting new customers and increasing SOM? 453
- How can anticipating competitor moves help in maintaining or growing SOM? 417
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- How can comparing the SOM of different units highlight areas of strength and weakness? 423
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- How can the pursuit of SOM sometimes conflict with social responsibility? 180
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