



How does distribution strategy adapt to maintain or grow SOM through the lifecycle? 211
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what is som in marketing Informational
- What are the potential synergies and overlaps in SOM after an acquisition? 294
- What is the role of customer engagement in fostering brand loyalty and SOM? 157
- What role does innovation play in maintaining or growing SOM in the face of disruption? 356
- Explain the concept of Category Development Index (CDI) and Brand Development Index (BDI) and their relation to SOM. 322
- What strategies can companies use to increase Share of Wallet among existing customers? 314
- How can positive word-of-mouth contribute to both Share of Mind and SOM? 310
- How does advertising and promotion affect SOM? 17
- How can a clear market positioning strategy help optimize SOM after an M&A? 301
- Discuss the potential pitfalls of solely focusing on SOM as a marketing goal. 232
- How does the virality of a digital product influence its SOM? 149
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