



How does a company calculate its SOM? 7
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what is som in marketing Informational
- How can a company use SOM data to inform its sales strategies? 74
- How can companies supplement external data with their own internal sales data for a more accurate SOM picture? 440
- How is SOM typically defined in the marketing industry? 3
- What are the challenges for established companies in adopting new technologies to protect or grow their SOM? 360
- How can public relations and influencer marketing contribute to SOM? 279
- How does distribution intensity affect the SOM of a new product? 120
- How can a company benchmark its SOM against competitors? 26
- What are some common mistakes companies make when analyzing SOM? 75
- What is the difference between SOM and market share of voice (SOV)? 70
- How can comparing the SOM of different units highlight areas of strength and weakness? 423
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