



How do partnerships and collaborations affect a non-profit's reach or "SOM"? 227
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what is som in marketing Informational
- How can marketing efforts be tailored based on CDI and BDI insights to impact SOM? 329
- How can companies adapt their strategies to capitalize on emerging market trends and grow SOM? 405
- How can customer panel data be used to track SOM? 92
- How can misleading advertising impact a company's long-term SOM? 176
- How do competitors react to shifts in SOM resulting from M&A? 297
- How can SOM analysis help in optimizing the marketing mix? 185
- Explain the concept of Share of Attention and its potential relationship to future SOM. 362
- What are the potential downsides of solely focusing on gaining attention without converting it into market share? 370
- How can market segmentation studies help identify opportunities for SOM growth? 347
- Can a company have a high Share of Mind but low SOM? Why? 305
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