


How can competitor analysis through market research inform strategies for gaining SOM? 345
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what is som in marketing Informational
- How can relative SOM be used to identify strong competitors? 111
- What are point-of-sale (POS) data and how do they relate to SOM? 93
- How can technology be used to enhance SOM in service industries? 131
- What are some factors that can lead to a decline in SOM? 39
- Can SOM be used to identify which stage of the lifecycle a product is in? 208
- What are the ethical considerations in conducting market research related to SOM? 350
- How does excellent customer service lead to higher customer retention and SOM? 283
- How can understanding Share of Mind inform strategies for increasing SOM? 306
- How can a narrow focus on SOM hinder innovation? 237
- What strategies can be used to build brand loyalty and improve SOM? 155
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