How do you optimize your nurture emails for better open and click-through rates?

Jul 20, 2022 ... It won't be fast or cheap but will pay dividends. It's The Sales Funnel, Sillyhead. When you draw a distinction between copy and content in this ... In the middle stages, as potential customers evaluate their options, your copy should focus on providing valuable information, building trust, and addressing ... Oct 9, 2022 ... Understand when you need to be “persuasive” vs “informative” in your sales funnel by learning the difference between copywriting and content ... Nov 25, 2022 ... In the Interest Stage, your prospects have become aware of your business and have provided their contact information to you. They are now ... Mar 8, 2022 ... ... marketing and pushy sales techniques, but informative ... copywriting is to increase engagement and move leads along the sales funnel. They likely require more information about whatever it is you're selling. ... sales funnel. It may feel slightly uncomfortable to try this approach, but I ... Jan 16, 2024 ... Content writing: Typically educational, informative ... writing attracts and nurtures potential customers at the top of the sales funnel. ... marketing you should target toward them. Information qualified leads (IQLs) are top-of-funnel leads who are simply trying to find an answer to a question or ... Mar 7, 2023 ... Perhaps the most obvious kind of copywriting, sales copy makes up the bulk of information we come across each day. ... funnel helps you create the ... Mar 16, 2025 ... Informational Copy. Often called “content marketing”, this type ... With proven expertise in sales funnels, UX copywriting, and SEO, he ...