



Transparency What are the emerging trends in marketing analytics and how can they be leveraged to gain deeper insights into the effectiveness of positioning efforts?
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what is positioning strategy Informational
- Considerations How does merchandising support the positioning strategy?
- Issues How has the concept of positioning strategy evolved over time?
- Reinforcement
- Evolution
- Further Reading Who are some influential thinkers in the field of positioning strategy?
- Impact How can events and sponsorships support positioning efforts?
- Reach
- Measurement What are the fundamental principles of marketing strategy that underpin effective positioning?
- Reach What are the challenges of cutting through the clutter and capturing the attention of the target audience with the brand's positioning message?
- Efficiency What are some examples of brands that have strategically used their distribution channels to reinforce their desired positioning?
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