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Process How can a company create a "blue ocean" positioning by identifying uncontested market space?
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what is positioning strategy Informational
- Clarity What are the key considerations for product line extensions and ensuring that new offerings are consistent with the brand's core positioning?
- Management What are the key considerations for adapting a brand's positioning for different cultural contexts?
- Inspiration How can small businesses create a professional and impactful brand identity that effectively communicates their positioning on a limited budget?
- Reinforcement
- Interpretation What is the impact of word-of-mouth marketing on brand positioning?
- Relationship
- Consistency How can data analytics inform positioning decisions?
- Innovation What are some examples of brands that have excelled in communicating their positioning effectively and creating a strong brand image?
- Aesthetics What are the key considerations for developing a communication strategy that effectively targets the desired audience for the brand's positioning?
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