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what is positioning strategy Informational
- Opportunities What are the considerations for international positioning strategies?
- Responsibility What are the emerging trends in service delivery, such as self-service options and AI-powered assistance, and their implications for brand positioning?
- Considerations
- Ethics How might the metaverse and other emerging digital environments create new opportunities and challenges for brand positioning?
- Messaging What are the potential risks and rewards associated with a bold or unconventional positioning strategy?
- Application How can semiotics be used to analyze and inform positioning strategies?
- Predictions
- Best Practices What are some examples of global brands that have faced challenges in adapting their positioning for different markets?
- Connection How can brands leverage different storytelling mediums (e.g., video, podcasts, written content) to communicate their positioning?
- Cons How does geographic segmentation influence positioning strategy?
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