



Approaches How do positioning strategies differ for product vs. service businesses?
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what is positioning strategy Informational
- Analysis What are the ethical considerations in brand communication and ensuring that the messaging is truthful and not misleading regarding the brand's positioning?
- Opportunities How does the supply chain relate to delivering on the positioning promise?
- Integration What is the role of physical spaces and sensory experiences in strengthening a brand's positioning in an increasingly digital world?
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- Process How does the product lifecycle stage affect positioning strategy?
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- Applications What are the ethical considerations in developing and implementing positioning strategies?
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