



Performance Analysis What is frequency capping and how is it managed in a DSP?
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what is dsp in digital marketing Informational
- Automated Bidding (e.g., Target CPA, Target ROAS) How can advertisers optimize their bids within a DSP?
- Optimizing Channel Mix What are some advanced targeting techniques available within DSPs?
- Lack of Control
- Lookalike Audiences What is second-party data and how can it be utilized in a DSP?
- Data Minimization What role do agencies play in managing DSP campaigns?
- Omnichannel Platforms
- Viewability Vendors What are the different bidding strategies available in a DSP?
- Household Targeting
- Attribution Analysis
- Transparency
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