key takeaways

I will later take both predictions to the data. Variation of ad effectiveness with prior information. Consider a direct approach based on measuring voter ... The DMA Choice service is run by the Direct Marketing Association and allows ... advertising ID or any information we have associated with it. Other ... the Nielsen data do not contain information on the viewership of cable channels disaggregated by DMA, we exclude these ads from our calculations. Similarly ... Jun 16, 2020 ... advertising is the targeted approach in localized Designated Market Areas (DMA's) to create ... Note: Detailed information on these social media ... Apr 7, 2000 ... See, e.g., The Direct Marketing Association, DMA Interactive ; Teleconnect, Inc., Teleconnect

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