How can I optimize location targeting for better CPC
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- Tracking relevant metrics for each objective (e.g., link clicks for traffic, leads for lead generation, purchases for conversions)
- Consider using dayparting to focus your budget on peak conversion times How can I use A/B testing to determine the most effective call-to-action buttons in my Facebook Ads for driving conversions and potentially lowering my cost per result, which can be related to CPC efficiency
- Using different campaign objectives and targeting strategies for each funnel stage
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- Using the Store Traffic campaign objective
- Lower ad relevance score
- Implementing dynamic creative optimization
- Using lookalike audiences based on your most engaged or high-value customers who share those niche interests
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