What is loss aversion and how does it affect buying decisions? What is the endowment effect?

... consumer decision-making ... Our aim was to understand how consumers make decisions in an online environment of abundant choice and limitless information. influences consumer behavior during the buying process. Bringing innovation in the packaging design also increases the value of the product in the consumer mind ... The consumer buying decision process is made of five stages: Problem recognition,. Information search, Evaluations of alternatives, Purchase decision and post- ... Information Search. Information search is a stage of the decision making process in which consumers actively collect and utilize information from internal ... The effectiveness of ecolabels influencing consumers' intention to purchase green products in the area of consumer self-confidence in decision making ... Consumers may conduct post-purchase information search because they are seeking for confirmation of their decision, and they may conduct on-going information ( ... Sep 19, 2023 ... In this article, I invite you to delve deeper into the purchasing decision process and understand the role of product content at each customer journey stage. Jan 13, 2003 ... Harvard Business School professor Gerald Zaltman says that 95 percent of our purchase decision making takes place in the subconscious mind. Other research indicates that older adults are more likely to engage in repeat purchasing, especially if their consideration sets are smaller. When comparing ... Sep 6, 2022 ... ... consumers' intention towards making a purchasing decision [16]. The adoption of eWOM information is based on the information adoption procedure ...