How do marketing campaigns appeal to collectivist values? How does collectivism interact with globalization and increasing cultural exchange?

Feb 27, 2017 ... Our main research question is: Does the structure of the network typology fit a broad range of collectivist cultures? We supplement this primary ... Collectivism, individualism, and interpersonal responsibilities in families ... Understanding differences in moral judgments: The role of informational ... provided the catalyst for psychological research on individualism- collectivism, related constructs have been used previously by many so- cial theorists such as ... Sep 2, 2024 ... ... informational influence, collectivism/individualism, and brand ... He published two book chapters in Chinese (Online Advertising Research and ... Feb 15, 2019 ... Our results shed light on consumer intentions toward OGB by enhancing prior research that links personality traits with cultural values in the ... Over the past 75 years there has been a tremendous amount of theoretical and empirical research on group processes and intergroup ... Feb 20, 2025 ... (2007). Where (who) are collectives in collectivism? Toward conceptual clarification of individualism and collectivism. Psychological Review, ... Jan 10, 2014 ... of informational value provided by such tools, and ... collectivism) that influences team processes, future research should also take into. Sep 10, 2018 ... The current research aims to fill this gap by showing that two prominent cultural dimensions, tightness–looseness and individualism–collectivism ... Oct 4, 2010 ... The proportion of highly collectivistic in- dividuals on a team is related to cooperation in teams (Eby &. Dobbins, 1997). Finally, research has ...