Strategies for Safeguarding Brand Value

Dec 11, 2023 ... Examining the relationship between digital content marketing perceived value and brand loyalty: Insights from Vietnam. Cogent Social ... ... product and because it generates feelings that increase the value of the product. ... of Advertising on Brand Choice Decisions,” Marketing Science, 27. (3), 334– ... Integrated marketing communication (IMC) and brand identity as critical components of brand equity strategy: A conceptual framework and research propositions. Aug 25, 2023 ... ... consumer-based brand equity for low involvement products. Wael ... advertising should be favored over informational advertising. The ... Our story begins in 1971 along the cobblestone streets of Seattle's historic Pike Place Market. It was here where Starbucks opened its first store. measure brand equity on a dynamic basis. In this context, in addition to ... value. 195. Page 6. JOURNAL OF MARKETING RESEARCH, MAY 1994. Table 3. FIRST ... Mar 29, 2022 ... Value-added content is defined as any unique, original, or exclusive content or information your audience cannot get anywhere else that provides true value to ... Value of the secondhand apparel market worldwide from 2021 to 2028 · Brand value of the most valuable soft drink brands worldwide 2023 · Revenue of the leading ... Indeed, given the present importance of brand building vis-`a-vis sales as a motiva- tion for advertising investments, advertising revenues can themselves be ... 1950 - Marcel Bich improves László Biró's ballpoint design and launches his own pen under the BIC® brand. The first BIC® Cristal pen is introduced in France.