Leveraging Brand Strength for Licensing

agers to consider specifically how their marketing program improves the value of their brands. ... should be similarly tracked to provide information on their ... Fortitude Re is the marketing name for FGH Parent, L.P. and its subsidiaries, including FLIAC. ... "Prudential Advisors" is a brand name of The Prudential ... Nov 12, 2024 ... But at a high level, within a brand brief, you'll find the company's mission, values, and key information about the company's target audience, ... Integrated marketing communication (IMC) and brand identity as critical components of brand equity strategy: A conceptual framework and research propositions. Nov 17, 2023 ... Instead, they have to support their initiatives with psychological tools to connect with customers, convey brand messages and drive conversions. Oct 28, 2024 ... ... advertising and marketing efforts to increase a brand's value. Not ... Subjects: Business and Management, Company and Industry Information. Aug 14, 2024 ... ... informational cues and consumer-brand relationships. Originality/value: Our findings indicate that a brand can engage consumers in ... HIMSS is your partner in healthcare innovation, management & technology. Join our community to explore resources, events & courses to transform global ... 1. What is OFAC and what does it do? The U.S. Department of the Treasury's Office of Foreign Assets Control (OFAC) administers and enforces economic and trade ... Mar 22, 2023 ... pricing model; customer service; supply chains; brand difference; marketing approach. Use this information to help identify what sets your ...